Digital Marketing

→ Internet & Search Engine Basics

  • What is Digital Marketing?
  • Importance of Digital marketing
  • Types of Internet Marketing Methods
  • How the search engine works?
  • Google Search Engine Architecture
  • Search Engine Algorithms

SEO (Search Engine Optimization)

→Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords

→ On Page Optimization

  • Onsite Optimization Basics
  • Domain Names in SEO
  • Website Structure and Navigation
  • Creating Filenames in Site
  • Title Tag Optimization
  • Meta Tags Optimization
  • Copywriting and SEO Copywriting.
  • Header Optimization

→Off Page Optimization

  • Introduction to Offsite Optimization
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Directory Submissions for SEO

→Reports and Management

  • Website Position Analysis
  • Introduction to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics

→Google Search Console

  • Introduction: Google Webmaster Tools
  • Verification
  • Site Dashboard
  • Site Messages
  • Site Settings

→Local Business Optimization

  • Google My Business Steps to create your first listing
  • Google My Business listing verification

→ WordPress for SEO

  • What is WordPress CMS and why use it?
  • WordPress website Dashboard Wordpress Plugins
  • SEO: Yoast & Google Analytics
  • Free and Premium Themes

→Social Media Optimization (SMO) TRAINING

  • Facebook Profile Maintenance
  • Facebook page Creation
  • Google Plus
  • Linked In Networking
  • Twitter
  • YouTube
  • More other Social Media Networking

Blogging

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Social Networking Concepts

→Email Marketing

  • Introduction to Email Marketing
  • Email as Conversation
  • Creating the Email
  • Landing Pages
  • The Mailing List
  • Spam and Blacklists

→SMM (Social Media Marketing)

  • Facebook
  • Linkedin
  • Twitter

Search EngineMarketing (SEM) Training

→Introduction to SEM and Adwords

  • Basics of Internet Marketing
  • Adwords Certification Exams
  • Benefits of Adwords
  • Compared to other Networks

→Adwords Account Setup

  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords
    Creating First Campaign
    Ad groups and Keywords
    Format and Ad Guidelines
    Display Network Targeting/Mobile marketing
    Digital Marketing Tools

Certifications Guidance on:

  • Google Adwords Certification
  • Bing Ad center Certification
  • Google Analytics Certification.
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