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Digital Marketing Training in Hyderabad

Digital marketing course at Visualpath is a classroom and Online training program which includes all factors of web marketing and advertising ie. SEO, Google Adwords, Display marketing, Social media, Google adsense and other tools. This program enables you to call by yourself a digital marketing evangelist.

our experienced faculty members are Google certified market specialists in promotion small and medium companies using Digital Marketing. We provide our students effective digtal marketing classroom training and a opportunity to work on Real Time projects. We offer 100% Practical Training and we Offer Job Assistance also.

Job Possibilities in Digital Marketing

There is an ocean of chances as far as digital marketing jobs are involved. All thanks to its cost effective and fast outcomes characteristics which the various organizations have noticed. Also, there are a large amount of digital marketing companies in Hyderabad, India offer adequate job opportunities to individuals.

Duration of the course:

The digital marketing training program duration will be 45 days with classroom sessions being conducted 6 days a week for 1-2 hours. It is a full time course. Weekend and Online batches are readily available.

→ What is Internet?

→ How we are connected online.

→ Difference between LAN, WAN, WWW.

→ Website Basics class

  • What is Domain & Types
  • T.L.D&S.L.D&T.L.D Domain
  • Domain Registration
  • What is Web Hosting Server
  • Windows Server
  • Linux Server
  • Sharing, Dedicated, VPS Hosting
  • what is http, https, www
  • Hosting Registration
  • DNS Server
  • What is Website
  • Dynamic, Static Websites

Digital Marketing and SEO Basics

  • What is Digital Marketing?
  • Digital marketing modules (SEO, SEM and SMM)
  • What is Search engine optimization?
  • How is SEO important in digital marketing?
  • How can search engine impact the brand and sales of a company?
  • How the search engine works?
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP
  • How does search engine algorithm work?
  • Search algorithm updates
  • Understanding the SERP
  • Panda, Penguin, Humming Bird many other update’s
  • Latest search updates and predictions
  • Operators used in search engine

→ Keyword Research and Analysis

  • Introduction to Keyword Research
  • Business analysis process
  • Practical case study
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List

→On Page Optimization

  • Google website guidelines
  • Site Structure Analysis
  • Site speed analysis
  • Competitive and Exact Title Creation
  • Meta Keywords Creation
  • Meta Tag Optimization as per Keyword Research
  • Perfect navigation as per theme
  • Breadcrumb Optimization
  • Checking Broken Link
  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
  • Usage of Robot.txt in order assist crawler
  • Robots.txt File Creation and validation
  • Internal navigation
  • Content Optimization as per Keyword Density
  • 301 redirect for canonicalization problem
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Anchor Links Optimization
  • Image Tag Optimization
  • RSS Feed Creation
  • URL Redirecting Techniques using .htaccess
  • Custom 404 Error Page

→Google Analytics

  • Introduction to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Source Reports
  • Keyword Reports
  • Goals and Conversions

→Google Search Console / Webmaster Tools

  • Introduction to Google Web Master Tools
  • Verification
  • Site Dashboard
  • Site Messages
  • Site Appearance
  • Search Traffic
  • Google Index
  • Crawl
  • Malware
  • Structured Data

→Link Building / OffPage Optimization

  • Introduction to Offsite Optimization
  • What is Link Building
  • One way link building
  • Two Way or Reciprocal link
  • Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building
  • Directory submissions
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Press Releases
  • Forum Creation / submissions
  • Forums Posting and Comments
  • Classified Ad Creation and Submission
  • Rss Feed Creation and Validation

→ Local Business Optimization

  • Google My business
  • Steps to create your first Listing
  • Google My Business Listing Verification
  • The importance of getting reviews on Google Places
  • Google Missing Places

→Social Media Optimization (SMO)

  • Facebook Profile Maintenance
  • Facebook Page Creation
  • Google Plus
  • Pinterest
  • Linkedin Networking
  • Twitter

YouTube Marketing

  • Introduction to YouTube
  • Why YouTube becomes Key part of your marketing Strategy
  • Ground rules do’s and Don’ts while creating a You Tube presence
  • How it works basic and advance features
  • What, Why and when to publish on you Tube
  • Building a brand on You Tube
  • Getting your Message on You Tube
  • Driving traffic to your website from YouTube
  • Direct benefits to your website

→Content Marketing

→Viral Marketing

→ASO

  • Launching Mobile Applications on various Appstores
  • App Monetization Strategy
  • App store optimization techniques
  • Appstore promotions
  • On Page and Off Page Techniques

→ORM

→Mobile SEO

  • AMP
  • How to Optimize website for Mobile
  • Mobile Website Structure and Navigation
  • Mobile Sitemap

→Email Marketing

  • Introduction to Email Marketing
  • Email as Conversion
  • Creating the Email
  • Landing Pages
  • The Mailing list
  • Spam and Backlists
  • Working with Email Service Providers (ESPs)
  • Combining Email with Other Channels
  • Marketing Automation Basics
  • Advanced Marketing Automation
  • Metrics and Measurement

→SMS Marketing

  • Introduction to SMS Marketing
  • SMS as Conversion
  • Creating a Targeted message
  • Metrics and Measurement

→WhatsApp Marketing

→Word press for SEO

  • What is word press CMS and why use it?
  • Word press Website Dashboard Word press Plugins
  • SEO Yoast and Google Analytics

→Face Book Advertising

  • Introduction to Face book Advertising and how does it works
  • Face Book vs. Google Ad words
  • Ads Manager
  • Types of Face book Campaigns
  • Types of Bidding

→Search Engine Marketing (SEM)

  • Introduction to SEM and Ad words
  • Ad words certification exams
  • Ad words Dash Board
  • Billing Adwords

→Ad words Account Setup

  • Creating ad words account
  • Ad words Interface tour
  • Ad words Dash Board
  • Billing in Adwords

→Creating First Campaign

  • Understanding the purpose of the campaign
  • Account Limits in Ad words
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, Ad scheduling

→Ad groups and Keywords

  • Purpose of Ad groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad words Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad group and Keywords Dash Board
  • Search Terms
  • Columns Customization
  • Alerts Setting

→Format and Ad Guidelines

  • Ad Types in Ad words
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads preview and Diagnosis
  • →Display Network Targeting/ Mobile Marketing

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • Placement Tool
  • Contextual Targeting Tool
  • CPC Bidding and CPM Bidding
  • Setting a Video Campaign
  • Audience Tab
  • Mobile Friendly Advertising
  • Remarketing Strategy
  • →Certifications Guidance on

  • Google Ad words Certification
  • Google Analytics Certification
  • →Additional and Advanced Topics

  • Schema Data / Rich snippet
  • Language optimization.
  • htaccess
  • TLD
  • International targeting
  • Sub domains
  • Search inside search
  • E-commerce SEO
  • Blog integration
  • Apply Google Adsense Account
  • How Adsense Works
  • Adsense Guidelines
  • How To Get SEO Projects
  • How to get freelancer projects
  • Algorithm’s Recovery Process
  • Website ideas for online earning
  • Different types of payment model (CPC and CPM)
  • Types of Ad Formats
  • How to choose correct ad formats
  • How to select profitable niche
  • Affiliate marketing networks
  • →Live SEO Project

  • SEO Project to implement Onpage Optimization
  • Offpage Optimization for SEO Project
  • Content Marketing for Site
  • →Double Click (DFA, DFP)

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